Brand strategy is one of the most fraught areas of marketing, though also one of the most important. As a Startup it's often the element that gets left behind and not really identified. But how can you tell an investor what business you are in, if you don't really know yourself? It's a vital step in creating the company identity.

The key point is you can’t have a strategy without a… Continue

The lovely lady at Techettes has featured a podcasting project I've been working on lately. Go see!
http://techettes.com/music-media-and-entertainment/project-podcast-240/

So we've been spammed. As fascinating and entertaining as these messages have been, I have put a stop to them and kicked out the author. Let's hope it doesn't happen again.

Finally, we are returning with yet another crazy Silicon Stilettos meet-up. Massive thanks to our lovely Wendy Tan White of Moonfruit who will be sponsoring this get-together.

If you don't know what Moonfruit is, I am going to assume that you've spent the last few months on a desert island with no Twitter-enabled device in sight.

Moonfruit is a DIY web site builder for SMEs and consumers to build beautiful web sites, simply. It's just been celebrating its 10th birthday one of most innovative a… Continue

I have failed completely. It's July and I still haven't found a sponsor for our next Silicon Stilettos meet-up. I suck at it. I'd like to believe that we'd meet even if there were no free drinks. How about that? If you're game, I will find a quiet pub.